UBC Media, owner of Classic Gold analogue and digital stations said it was investing in technology it hopes will make it possible for radio listeners to purchase a music download simply by pressing a button on their digital radio. The idea right now seems to be that listeners will be able to simply push a button to get a download of the song that is currently playing and pay a price that is competitive with online music download services like Apple's iTunes Music Store.
UBC Media hopes to announce partners in the music and radio industries for the venture shortly. It will initially team up with just one radio station to test the service. The company has made a £400,000 investment in the possible service. However, whether or not they will be successful at encouraging listeners to purchase the music instead of just recording it from the radio will have to be seen.
Source:
Sky News













