Netflix policy change: Every family member must create their own login, with unique email address
Netflix has significantly changed its terms of use regarding family member profiles.
Until now, Netflix has been accessed using the login credentials of the account administrator who pays the monthly fee, and then simply selecting which profile to use.
So, a family has had one account, under which each family member might have their own profile.
But now Netflix has changed its policy so that each profile must also be linked to its own, separate email address. However, this requirement does not apply to accounts marked as children's accounts, which are also age-restricted in terms of content.
After the change, if a family member wants to watch Netflix with their own profile, they must log in using their own email address. For example, on a four-person family's living room TV, each of the four family members must log in with their email address to their own profile to access it at all.
The change will come into effect gradually, but the first family member accounts have already required an email address to be linked to them starting June 15.
Online, it is speculated that with more strictly identified user profiles, Netflix can create more precise advertising profiles of its users.

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