EA targets Nintendo consoles for growth

Written by James Delahunty @ 02 Feb 2007 6:33 User comments (14)

Electronics Arts (EA) is the biggest publisher for Xbox 360, PlayStation 3 (PS3), PlayStation 2 (PS2), Xbox, PC and PSP in North America and Europe. Now the company has announced it will target Nintendo to boost up its growth. EA recently revealed revenues totaling $1.281 billion. The company will now focus a lot of effort on Nintendo's Wii console and the DS handheld device.

"We have shifted and acquired resources and are attacking these successful platforms," commented CFO Warren Jenson. "In short, we're on it." The publisher revealed it has has 15 SKUs in development for Nintendo formats. However, EA CEO Larry Probst admitted that stealing the #1 spot for Nintendo formats from Nintendo itself might not be possible, but that the company will settle for number 2.

"On the Nintendo platforms, we think that we can be very a strong number two," he said. "Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent."

Source:
GamesIndustry.biz

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14 user comments

12.2.2007 21:13

xhardc0re

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I think this article ties into a lot of others, like this one http://www.afterdawn.com/news/archive/8568.cfm

22.2.2007 21:23

borhan9

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I think this is good because EA makes some really good sport games and if they can make it interactive enough for users to exercise while they score ;) (Pardon the pun ) It will benefit all involved.

32.2.2007 22:38

gozilla

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it's good to see that major developers are showing interest in a nintendo product. however, pity is EA don't really make (m)any games i like.

43.2.2007 05:32

ZippyDSM

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Considering how EA and edios make unpolished buggy games *gets out a cross....on a plane* BACK, BACK YOU MOTHERFCKERS BBBAACCKKK!!!!!!!! >>

53.2.2007 06:46

solarf

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well at least they are willing to support the wii. which is cool in my book, my book of cool stuff.

63.2.2007 10:16

borhan9

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@Zippy

Quote:
Considering how EA and edios make unpolished buggy games

I like EA well because of their NBA Live games and their FIFA games. And Edios makes the one game i would go out and buy 100% and thats Championship Manager. The best Football (soccer) Managment game ever built.

73.2.2007 14:46

gozilla

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@borhan9 football manager has far surpassed championship manager sorry for going off topic

83.2.2007 15:50

oofRome

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right now EA is looking better than ubisoft.

93.2.2007 16:13

ZippyDSM

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borhan9
and the few games that need more time and attention on them like Leacgay of kain and Undieing or any non main sports game gets tossed to the side like yesterdays soiled meat.

Activision too wapes games and forces them to hit the stores before they are finsihed ...uhg....*grumbles* >>

104.2.2007 00:37

borhan9

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@Zippy Every company has its specialty. They make software that they really base their profits on and anything else they just dabble :)

114.2.2007 02:24

xhardc0re

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I want to see more sports games that support the Wiimote. Madden Football!

124.2.2007 10:07

wetsparks

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You guys missed the main point. It said "revenues totaling $1.281b" not profits. So they could have made two pennies in profits after paying all their workers but they are making it sound good by posting their revenues. Which might explain why they feel the need to expand to the Wii. As if it isnt bad enough that they make people buy a new version of Madden every year, they want you to buy multiple copies of Madden every year for each of your systems.

136.2.2007 08:21

Xenores

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Cool.

146.2.2007 14:30

ZippyDSM

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Originally posted by borhan9:
@Zippy
Every company has its specialty. They make software that they really base their profits on and anything else they just dabble :)

Dabble and eat up IPs in order for no one else to make money off the title,they should put titles out for sale if they don't not have the game in development.

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EA targets Nintendo consoles for growth

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