Vivid will release several titles on Blu-ray and monitor the sales, specifically against sales of porn in the HD DVD format. If sales are not strong enough, the company may abandon the format due to its high costs. "Blu-ray is extremely expensive to work with," said Hirsch. Authoring in Blu-ray is four times more expensive than HD DVD and three times more expensive than replicating HD DVD.
Source:
Digital Online












