Apple Inc. has set its sights on high street adult retailer Ann Summers over a sex toy that is intended to be used with iPods and other MP3 players. The iGasm connects to an MP3 player and gives the user erotic vibrations in sync with the beat. Apple is furious, but not exactly at the toy itself, more-so how it is advertised.
According to the News of the World, Apple is demanding that all posters for the gadget be taken down, under threat of legal action. The neon-pink posters depict an underwear-clad female silhouette holding an oval white device with two cables, one which is connected to a pair of white headphones, the other is heading towards.... well, you get the idea!
The sales pitch encourages users to, "Go at it hard and fast with a pounding drum 'n' bass track or chill with an ambient classic." Apple's problem is with the these advertisements, claiming they are an abuse of the silhouette-based images it uses in its own advertising for its music products.
Source:
Macworld
The sales pitch encourages users to, "Go at it hard and fast with a pounding drum 'n' bass track or chill with an ambient classic." Apple's problem is with the these advertisements, claiming they are an abuse of the silhouette-based images it uses in its own advertising for its music products.
Source:
Macworld
