AfterDawn: Tech news

Warner embraces VOD in UK

Written by James Delahunty @ 04 Apr 2008 7:01

Warner embraces VOD in UK Warner Bros. announced on Thursday that several more of its upcoming titles will be available through video-on-demand (VOD) services in the UK around the same time as their DVD release dates. The Assassination of Jesse James by the Coward Robert Ford and Beowulf were available shortly after their DVD release date (1 and 15 days respectively) on Sky, Virgin, BT and Xbox Live.
Viewers spend a few pounds to watch a movie as many times as they want within a 24 hour time frame. Warner's UK strategy for VOD mirrors trials in the U.S., Benelux and Nordic regions where spending on DVDs and VOD services rose due to increased cross-promotion and marketing exposure.

Josh Berger, President and Managing Director of Warner Bros. U.K. said the initiative attempts to meet consumer demands to "see what they want, how, where and when they want it." When asked about the quicker availability of VOD after DVD releases, Gideon Lask, head of e-commerce at U.K. entertainment retailer HMV, said he agreed with Berger that "customers should have the opportunity to discover and enjoy content the way they want to ... either through physical purchases or via downloaded content."




Get regular news updates from AfterDawn.com by subscribing to our RSS feeds using the Subscribe button below. If you have been living in a cave for a few years now and don't know how to use RSS feeds, then Click Here to read a Guide on how to use RSS (and other) feeds.

Previous Next  
Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive