Playboy Enterprises has announced it will shuttering its DVD production as part of a company-wide restructuring plan aimed at reducing costs.
Playboy will be moving its DVD activities to digital downloads, which the company considers a profitable operation. The company is also set to re-launch its Web site, Playboy.com, next year.
“We will continue to deliver more of our content digitally, using our assets across multiple distribution platforms and adding more a la carte offerings,” said Hefner. “Given the declines in the DVD market, we will exit that business in phases over a few months to concentrate on selling that content online.”











