AfterDawn: Tech news

Hulu sees wild data fluctuations

Written by Andre Yoskowitz @ 15 May 2009 2:53 User comments (3)

Hulu sees wild data fluctuations

Most online publishers use internal numbers, as well as those reported by Nielsen and comScore, to measure audience viewership. The numbers are never equal, but the discrepancies are usually not too bad. And then there is Hulu.
Last month, Nielsen reported that the popular video site had 8.9 million unique users for the month, while comScore reported a much higher 42 million for the same period. For April, the numbers get even crazier. Nielsen says viewers watched 373 million video streams, but at the same time showed a big decline in unique viewers, moving to 7.4 million for the period. Quantcast however, another online measurement provider, says they see no evidence of a decline in unique viewership.

Says Hulu of the Nielsen numbers: "There is work to be done."

The problem however, is in the fact that online measurement is still an unreliable science which can adversely affect advertising decisions.

Previous Next  

3 user comments

116.5.2009 05:33

Don't know about u but these numbers are just what they are just plain numbers thats all and dont mean a DAMN THING. You cant velieve much of what the Internet has in it, especially w/statistics such as these. - BLUEBOY

216.5.2009 07:21

People can always spoof their views with a bunch of methods, like a proxy, IP address change, different PC, etc. Polls or anything is not gonna get a super reliable statistic with all the ways one person can log onto a website.

316.5.2009 11:43

only real way to know how many unique users is to go by active accounts.

Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive