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CinemaNow and Redbox partner on downloads

Written by Andre Yoskowitz @ 15 Nov 2009 10:22 User comments (1)

CinemaNow and Redbox partner on downloads Redbox and CinemaNow are teaming up to test a new digital downloads program that will give frequent kiosk customers vouchers to download titles through CinemaNow.
Users who purchase DVD-rental packages will be given gift cards that can be used to redeem downloads via CinemaNow, says company spokesman Christopher Goodrich.

Paul Davis, parent company Coinstar's CEO, says the test marks an early step of what should be Redbox's foray into digital downloads. Coinstar may also look into acquiring a company that specializes in digital delivery, adds Davis.

“We think this is a space that we should be testing in and understand better,” notes Davis. “It’s an interesting space that we’d like to explore.”

During quarterly earnings, Coinstar said Redbox sales have jumped 90 percent from last year, while adding 2700 kiosks.

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1 user comment

118.11.2009 00:02

i love it, that would be great. one dollar to rent a movie get a voucher, obviously gotta rent a certain amount. But redbox works so much better for me than blockbuster and netflix. You pay a buck for a movie, 31 dollars a month for 31 movies. (if everyday) and with netflix and blockbuster shipping, your getting about 5 movies a month (shipping pending)

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