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Intel insists 'Insider' in Sandy Bridge is not DRM

Written by James Delahunty (Google+) @ 07 Jan 2011 15:20 User comments (6)

Intel insists 'Insider' in Sandy Bridge is not DRM Intel has insisted that the "Insider" feature of new Sandy Bridge chips is not intended to be used as Digital Rights Management (DRM).
Instead, the microchip superpower insists that the Insider features are only intended to entice Hollywood studios to make streaming high definition content available on PCs. The technology, consisting of specialized authentication and encryption features and present in second generation Core i3, i5 and i7 processors, establishes a secure connection between streaming services and PCs.

At CES, a demonstration showed the CinemaNow movie streaming site identifying a PC with a Sandy Bridge processor, and then initiating s 1080p stream of Inception.

"Insider gives PCs the level of trust that the studio needs to make their content available. In the past they were very leery of streaming content. It's not a DRM technology at all," said Josh Newman, graphics marketing director at Intel.

The Warner Bros. Home Entertainment Group plans to start streaming movies in high-definition to PCs with the new processors. Kevin Tsujihara, president of the group, said on Wednesday that the studio would be making 300 new HD titles available for streaming and may consider streaming some titles in 3D.

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6 user comments

17.1.2011 17:28

If it walks like a duck and talks like a duck.....

27.1.2011 17:34

Maybe if we changed the definition of "DRM" to something else. Then, yeah, 'Insider' is not DRM. Are we doing that?

37.1.2011 18:08

no one wants that stigma attached to their brand name. In any case, drm is drm

47.1.2011 22:20

It isn't is just rights that are managed and digital...completely different.

I wonder if there is some organization called DRM...and they guy from intel is just thinking, "No, this is nothing like the Danish Republic Military...this is just Digital Rights Management."

510.1.2011 2:22

Hollywood never gives up.

Forza Juve!!

613.1.2011 16:01

AMD 4 life..hopefully

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