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UPDATE: Yahoo purchased smart email service Xobni for $48 million plus incentives

Written by Andre Yoskowitz @ 08 Jul 2013 10:04

UPDATE: Yahoo purchased smart email service Xobni for $48 million plus incentives

Originally reported as a $30 million acquisition, ATD is now reporting that Yahoo paid $48 million for smart email service Xobni, with the ability for employees to earn millions more in earn-outs if they remain with the company.
Initial investors will get a slight return, after investing about $39 million since 2008.

CEO Jeff Bonforte and other employees can receive up to $5 million per year in earn-outs as long as they stay with the company.

Original Story:

Yahoo has acquired the "smart" email service Xobni, continuing recent string of high profile purchases.

Xobni will be integrated into Yahoo's mail service, which has over 300 million users, but has been lacking in cutting edge features.

The 'smart' service "re-organizes email according to the user's social contacts, meshing connections from SMS history, phone calls and Facebook or Twitter," says the company. Xobni users will get the same service they have until July 2014 but paid premium services will be discontinued. By that time, the service is expected to be fully integrated into Yahoo.

"Did you ever meet someone who truly 'gets' you?" read Xobni's press statement. "That's how we feel about Yahoo. The power within every Xobni product is that it responds to how you communicate. Every day you demonstrate who and what is important to you. That can benefit not just your inbox or smartphone, but the many services you use. Yahoo gets that, and they want us to use our platform to make many Yahoo services better for you."

Tags: Yahoo Xobni
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