Nokia will soon release their HERE mapping services for iOS and Android, looking to take some share from its bigger rivals.
Currently, HERE maps are the default mapping service for Windows Phone devices, but will soon be available for free for the two major operating systems.
Giving HERE a major leg up on Google and Apple is the fact that Nokia will make full maps available for downloading when offline. "We will go where the scale is," says a Nokia exec. "I'm convinced people are looking for alternatives. Google Maps is a good solution for many--their maps work very well--but it has looked the same and done the same for a long time."
Nokia is not expected to see any financial gains from the move, since there is really no advertising yet, especially compared to Google Maps. The mapping business makes money through corporate license fees for use of the digital mapping platform especially to companies that have major logistics needs, like a Fedex for example.
Source:
WSJ
Giving HERE a major leg up on Google and Apple is the fact that Nokia will make full maps available for downloading when offline. "We will go where the scale is," says a Nokia exec. "I'm convinced people are looking for alternatives. Google Maps is a good solution for many--their maps work very well--but it has looked the same and done the same for a long time."
Nokia is not expected to see any financial gains from the move, since there is really no advertising yet, especially compared to Google Maps. The mapping business makes money through corporate license fees for use of the digital mapping platform especially to companies that have major logistics needs, like a Fedex for example.
Source:
WSJ
