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Netflix wants universal content for all of its libraries

Written by Andre Yoskowitz @ 01 Apr 2015 10:27 User comments (4)

Netflix wants universal content for all of its libraries

Netflix is tired of trying to deal with VPN and proxy users and CEO Reed Hastings says the company's ultimate goal is universal content across the globe.
"The VPN thing is a small little asterisk compared to piracy," Hastings added. "Piracy is really the problem around the world."

"The basic solution is for Netflix to get global and have its content be the same all around the world so there's no incentive to [use a VPN]," he explained. "Then we can work on the more important part which is piracy. The key thing about piracy is that some fraction of it is because [users] couldn't get the content. That part we can fix.

"Some part of piracy however is because they just don't want to pay. That's a harder part. As an industry, we need to fix global content."

Hastings obviously has a point. Netflix has nearly 60 million paying subscribers, and many watch over 50 hours a week of content. The demand is out there for paying subscribers but it is unfair for catalogs to be different based on stupid and outdated laws.


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4 user comments

11.4.2015 23:32

"but it is unfair for catalogs to be different based on stupid and outdated laws." Couldnt have said it better myself...

22.4.2015 02:29

"so there's no incentive to [use a VPN]" really? please don't flatter yourself, I use a VPN for many reasons and Netflix isn't one of them.

32.4.2015 04:13

Originally posted by Menion:
"so there's no incentive to [use a VPN]" really? please don't flatter yourself, I use a VPN for many reasons and Netflix isn't one of them.
This explains what netflix is on about,the tv companies here in nz have had a monopoly for far too long & now netflix is not only here legally,previous to their launch last month the only way to get access to restricted content was to use a vpn to trick the US netflix servers into thinking you were in the USA

Have a read & tell me if this is fk'd up or what.They don't like competition,when netflix launched here for 9.95 per month,spark (formally telecom nz) had to drop their 19.95 price to match for their users to access netflix content hahaha toe rags

Entertainment and television players Spark, MediaWorks, SKY and TVNZ have fired a warning shot to Slingshot, Orcon and Bypass Network Services, saying they are breaching copyright and operating outside the law by providing customers access to otherwise blocked international TV and movie services.

In a joint statement issued today, the four companies say they have sent the two telcos and others requests to cease the operation of "Global Mode" or similar services that get around the blocks stopping people in New Zealand accessing certain services.

Read more:
Censor eyes 'global mode' internet access
'Global mode' web access not illegal, says advocacy group

Slingshot's Global Mode, for instance, has long allowed New Zealanders access to the US-version of Netflix, which only launched here last month.

The country's biggest media players and Spark's Lightbox television streaming service said "companies who set out to profit by marketing and providing access to content they haven't paid for are operating outside the law and in breach of copyright."

"We pay considerable amounts of money for content rights, particularly exclusive content rights. These rights are being knowingly and illegally impinged which is a significant issue that may ultimately need to be resolved in court in order to provide future clarity for all parties involved," the four companies said.

"This is not about taking action against consumers; this is a business to business issue and is about creating a fair playing field."

Sky TV chief executive John Fellet described the legal action as "a big step" for the industry.

He said it was not aimed at the arrival of the Netflix internet TV service which began in New Zealand and Australia last week and he expected Netflix would be concerned also about its New Zealand rights being undermined.

The action was aimed at organisations that were seeking to profit from copyright they did not own.

However, he said changes to the media sector with a Netflix and other internet TV services had made the issue more apparent and led to Sky and other industry players joining together for the action.

"Its getting harder to make money competing in this country with people who are not paying to use our content.

"They want to profit from rights that they do not have," Fellet said.

Sky said that the point of the action was to "get an understanding of what is legal and what is not".

Use of global mode services - allowing back door entry into overseas Pay TV services to access their US rights - has been around for a long time. But the Global mode option has taken on a higher profile and has been marketed as a superior option to services offered by companies.

Sky said that the global mode product is not common internationally and it was only being marketed in New Zealand, Korea and Singapore.

Fellet said he imagined Netflix would be just as concerned as the parties to this action about the breach of its copyright.

However, the mechanism for these global plus subscriptions was that users of Netflix US would be paying the US company.

The Herald asked Netflix last month what it was doing to prevent copyright breaching going through the US, but it said there were limited options.

Asked if Hollywood studios were stepping in to protect rights they had sold to Sky and other New Zealand broadcasters, Fellet said:

"We are just trying to get them to focus. In a lot of countries there are much stronger piracy laws than we have here.

"There is site blocking legislation and here it is much harder to enforce a copyright For the studios it is difficult to focus on any one market."

It is understood that some studios have been more active in policing global mode access to US rights than others.

"We are in conversations with all of the studios," Fellet said.

"They will decide whether to come or not come based on the merits of it."
This message has been edited since its posting. Latest edit was made on 02 Apr 2015 @ 4:18

46.4.2015 18:29

This is what happens when you build a business and attempt to profit from artificially created markets. There is no reason your Netflix should be different than my Netflix. It is only companies licensing the name and IP for the purpose of profiteering.

Exclusivity contracts are soon to be a thing of the past.

Oh, Im sorry... Did the middle of my sentence interrupt the beginning of yours?

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