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Report: Only males are buying the Apple TV

Written by Andre Yoskowitz @ 08 Nov 2015 5:54

Report: Only males are buying the Apple TV

According to new data from research firm Slice Intelligence, only men appear to be buying the new Apple TV set-top.
Slice uses email receipts from millions of consumers to gather data, and during the device's first week of availability over 90 percent of Apple TV buyers were males, mostly between the ages of 35 and 44.

Interestingly, sales were high enough to push Apple to the top of the streaming set-top hardware market, beating out Amazon.

Between all four generations, the Apple TV now has 31 percent share, ahead of Amazon at 27.5 percent and Roku at 25.3 percent.

See some more interesting figures here: Slice Intelligence

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