Netflix CEO Reed Hastings has noted this week that consumers sharing their Netflix accounts was "a positive thing" for the company.
Hastings explained that those who share accounts with paying subscribers often go on to subscribe themselves in the future.
"We love people sharing Netflix whether they're two people on a couch or 10 people on a couch," Hastings said. "That's a positive thing, not a negative thing."
As an example, Hastings noted that kids that grow up sharing their parent's accounts will eventually subscribe once they have grown up or have their own income and would like the ability to view on multiple screens without worrying that family is already using the service.
"As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe," Hastings added. "It really hasn't been a problem."
Source:
Crunch
"We love people sharing Netflix whether they're two people on a couch or 10 people on a couch," Hastings said. "That's a positive thing, not a negative thing."
As an example, Hastings noted that kids that grow up sharing their parent's accounts will eventually subscribe once they have grown up or have their own income and would like the ability to view on multiple screens without worrying that family is already using the service.
"As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe," Hastings added. "It really hasn't been a problem."
Source:
Crunch
