research
Google researchers succeeded in creating an accurate 3D model of a fruit fly's brain. A little later, a programmer taught the model made from the brain to play Doom.
Even if not all products out of Redmond have captured the market (yes, I'm looking at you Windows Phone), you have to give it to Microsoft Research ......
Researchers from Duke and Rice universities say DRM doesn't reduce piracy and reducing piracy won't make content more profitable.
