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Blu-ray set-top sales to explode over next 4 years, says report

12 October 2008 14:39 by Andre "DVDBack23" Yoskowitz | 95 comments

Blu-ray set-top sales to explode over next 4 years, says report According to a new report by Parks Associates, worldwide Blu-ray set-top player sales will outpace most other consumer electronics items (including HDTVs) over the next four years as HD machines see more widespread adoption.

Kurt Scherf, principal analyst for Parks Associates, added that Blu-ray player sales will total 5 million globally this year (excluding the Sony PlayStation 3), up 625 percent from 2007 where 800,000 players were sold. Scherf says by 2012 there will be 40 million units sold.

The latest forecast agrees with what DisplaySearch said last month, which was that Blu-ray player unit sales will triple for 2008, double in 2009 and then by 2010 "unseat" the PlayStation 3 as the most popular platform for HD discs.

"As a category, it's going to outpace a lot of other consumer electronics sales, because we see Blu-ray players complementing what's happening with HDTVs overall,"
added Scherf.

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    Discuss this article!  There are more user comments available, read them here
    glassd (Member) 15 October 2008 13:11 Send private message to this user   
    Here is one from Sony saying that it will last more than 5 years. http://www.cdfreaks.com/news/15063-Blu-r...years-left.html There are plenty more saying the same thing from Pioneer and the other CE's.
    Big deal. They are all opinions on both sides. The Astecs say that the world will end in 1212. The article did not say anything about it overtaking DVD or the likes.
    bdoggie08 (Junior Member) 15 October 2008 18:24 Send private message to this user   
    Quote:
    Originally posted by 13thHouR:
    @ Oner go pick a fight with someone else get off my back.
    You SERIOUSLY need to take your own advice as you where the only one instigating a problem (as usual).
    Hey Nobrainer,
    Can't wait till you get banned again. I am so sick of ur stupid biased comments regarding Sony. SonySonySonySonySonySonySonySonySonySony blah blah blah is all i read from you. Nothing worth contributing to any thread. Never helping anybody with problems. Just trolling through the news section with every intent to start fights with MODS and start useless arguements and always misconstrueing information all the time. You are useless. I would never want to live/work/trust the likes of you. There. I have said my peace.
    juankerr (Member) 15 October 2008 19:26 Send private message to this user   
    Originally posted by eatsushi:
    Agreed. As long as they continue to release movies on the format I'm satisfied. The studios don't care how it compares to DVD as long as the money continues to come in. Now they have two sources of income for disc based media.
    +1
    ematrix (Junior Member) 16 October 2008 3:35 Send private message to this user   
    The problem with any sales figures provided by some like HMR, is that there are variable, yet when Blu-ray has one good week, inmediatelly is manipulated by others as the format being a constant success, when in fact it only reflects that it had a good week.

    For instance, they noted that Iron Man sold 510,000 BDs in the week of September 29th to October 5th, and that half of them were sold in the first day of release (including preorders) which means that a lot of people rushed to buy it. Yet they noted that in the same week Iron Man sold 7.2 million DVDs, and that DVD consumers maybe waiting for holiday sales and discounts to buy it.

    Nobody is denying that Iron Man smashed previous records for BD, indeed had a good first week, but at this point that's all. All I'm saying is that we should look closely at how Iron Man does in the following weeks, so we all could get a clear picture before making any conclusions.
    mspurloc (Member) 16 October 2008 12:22 Send private message to this user   
    There is a pretty accurate rule of electronics marketing that if a product's technology type hasn't penetrated a third of homes by its third year, it's doomed.

    Blu Ray's right on the knife's edge.

    Everybody I know here in the US is cutting back on expenses and holding on to what they've got in anticipation of an Obama presidency.

    Personally, if it's between a new TV and a BR player, I'm going to buy a new TV.
    Toshibot (Junior Member) 16 October 2008 12:31 Send private message to this user   
    Originally posted by mspurloc:
    There is a pretty accurate rule of electronics marketing that if a product's technology type hasn't penetrated a third of homes by its third year, it's doomed.
    DVD was projected to be at 10% penetration in 2000 (3 years after launch).

    Was it doomed then?

    http://findarticles.com/p/articles/mi_m0EIN/is_/ai_58430912

    Quote:
    US DVD-Video Household Penetration to Exceed 10% in 2000, InfoTech Forecasts

    ...InfoTech projects DVD-Video penetration of US households will exceed 10% during 2000, fulfilling expectations that the format will be greater than previous consumer electronics product sales records.

    DXR88 (Member) 16 October 2008 12:59 Send private message to this user   
    I don't like the Way Blu-ray "handles things" including there business practices, and the 3 Different DRM's + the 2 incorporated in the devices.

    That given, Time will tell how far Blu-ray goes before its demise.


    mspurloc (Member) 16 October 2008 13:21 Send private message to this user   
    Originally posted by Toshibot:
    Originally posted by mspurloc:
    There is a pretty accurate rule of electronics marketing that if a product's technology type hasn't penetrated a third of homes by its third year, it's doomed.
    DVD was projected to be at 10% penetration in 2000 (3 years after launch).

    Was it doomed then?

    http://findarticles.com/p/articles/mi_m0EIN/is_/ai_58430912

    Quote:
    US DVD-Video Household Penetration to Exceed 10% in 2000, InfoTech Forecasts

    ...InfoTech projects DVD-Video penetration of US households will exceed 10% during 2000, fulfilling expectations that the format will be greater than previous consumer electronics product sales records.


    Apples and oranges.
    The 3:3 rule only covers likely buyers replacing one technology type or installing a new one with no equivalent. DVD had no existing equivalent (VHS was a different technology type, obviously) and BR has no realistic data recording drive equivalent. Unless you want to argue it was replacing CDs, but VideoCD came latee to that game. However, I'd say it WAS the ability for home users and data centers to record large blocks of data affordably on a lasting format that combined with video which propelled DVD to where it is.

    It certainly wasn't picture quality. If consumers at large cared about that, DVD would've replaced BetaMax and LaserDisc, not VHS. They also wouldn't be settling for compression as they happily do.
    Toshibot (Junior Member) 16 October 2008 13:33 Send private message to this user   
    Originally posted by mspurloc:

    The 3:3 rule only covers likely buyers replacing one technology type or installing a new one with no equivalent. DVD had no existing equivalent
    So you're saying that the 3:3 rule applies to DVD.

    But the article I linked to says that DVD had only 10% penetration 3 years into its life span.

    So it should have been doomed yet it flourishes today.

    If the 3:3 rule doesn't apply to DVD then it shouldn't apply to BluRay as well.

    As someone else pointed out , the factor you didn't consider is that BluRay players are backward-compatible with DVD. Manufacturers can transition to BluRay without abandoning their DVD base. This is what will happen as profit margins for DVD-only players dwindle to nothing.

    This message has been edited since posting. Last time this message was edited on 16 October 2008 13:38

    mspurloc (Member) 16 October 2008 13:37 Send private message to this user   
    Originally posted by Toshibot:
    Originally posted by mspurloc:

    The 3:3 rule only covers likely buyers replacing one technology type or installing a new one with no equivalent. DVD had no existing equivalent
    So you're saying that the 3:3 rule applies to DVD.

    But the article I linked to says that DVD had only 10% penetration 3 years into its life span.

    So it should have been doomed yet it flourishes today.

    If the 3:3 rule doesn't apply to DVD then it shouldn't apply to BluRay as well.

    Or are you going to come up with more exceptions to the 3:3 rule?
    Chill, slice.
    That's why it's a rule and not a law.

    But since you only read the parts you want to read, just make it up in your head.

    You will, anyway, BRbot.
    Toshibot (Junior Member) 16 October 2008 13:42 Send private message to this user   
    Originally posted by mspurloc:
    That's why it's a rule and not a law.
    Rules.

    Laws.

    So you're saying that it could happen but then again it might not.
    ikari (Newbie) 16 October 2008 14:17 Send private message to this user   
    Wow, very angry people.

    Of course BD will "explode". It doesn't mean that it will take over DVD. That is yet to be seen. Besides, a difference between "VHS vs. DVD" and "BD vs. DVD" is that you have to upgrade your TV to get the full effect with BD. So most likely you are going to see a trend with the number of HDTV being sold and BD being sold. Most likely as we see the number of HDTV climb we will see BD climb as well.

    Again, why are we all getting angry about this?

    I wish we had a lot of tech forums when the "VHS and DVD" war was being waged. That would have been just has funny as some of these comments.

    /OT Will someone please get the people that just stirred up anger, out of these forums? These people turn what could be intelligent conversations into hateful forum trolling. Thanks.

    These opinions are not meant to start a stupid fanboy fight or any kind of fight for that matter.
    mspurloc (Member) 16 October 2008 14:31 Send private message to this user   
    Originally posted by Toshibot:
    Originally posted by mspurloc:
    That's why it's a rule and not a law.
    Rules.

    Laws.

    So you're saying that it could happen but then again it might not.
    What I said was DVD and Blu Ray aren't equivalent in that case. Apples and oranges.
    Toshibot (Junior Member) 16 October 2008 14:40 Send private message to this user   
    Originally posted by mspurloc:
    What I said was DVD and Blu Ray aren't equivalent in that case. Apples and oranges.
    If it doesn't apply to DVD then it doesn't apply to BluRay as well.

    There are other factors in play here:

    Factor 1: BluRay adoption is dependent on HDTV adoption.

    Factor 2: BluRay players are backward compatible with DVD and adoption of the HD format doesn't mean the abandonment of the SD format.
    upowerbiz (Newbie) 16 October 2008 21:05 Send private message to this user   
    The prices has dropped but it depend on how much off a price drop you are looking for.

    upowerbiz

    http://www.removed.com/

    Has rolled back there players prices they now go from low 200 to 300 dollars 100 dollars cheaper than last year.The prices are going down for sure.

    This message has been edited since posting. Last time this message was edited on 16 October 2008 21:34

    mspurloc (Member) 16 October 2008 23:28 Send private message to this user   
    Originally posted by Toshibot:
    Originally posted by mspurloc:
    What I said was DVD and Blu Ray aren't equivalent in that case. Apples and oranges.
    If it doesn't apply to DVD then it doesn't apply to BluRay as well.

    There are other factors in play here:

    Factor 1: BluRay adoption is dependent on HDTV adoption.

    Factor 2: BluRay players are backward compatible with DVD and adoption of the HD format doesn't mean the abandonment of the SD format.
    The first sentence makes no sense to me. It's contradictory. If it doesn't apply to Superboy, it doesn't apply to string beans makes as much sense. That's not an attack, just acknowledgement of how fundamentally differently we see this, I guess.

    The other factors are factors, but not the major factors.

    My point is about the time - time to adoption - of a fundamentally different technology type. (At least that's what people tell me every time they make apologies for Sony gouging for what is essentially a hyped-up DVD format.)

    SuperVHS was backward compatible to VHS, too.
    Same with Hi8 and Digital8 to 8mm.
    Both came too late, took too long coming down to a realistic price and they were made obsolete while still expensive.

    The only reason we're seeing as much penetration as there is, is that HDTV isn't absolutely necessary with most players, because of conversion.

    But the same problem we have with Blu Ray is the one we have with HDTV. They're pushing inferior goods at a ridiculous price just because they can. We've had this crappy, compressed bastardization of "high definition" TV forced down our throats.

    I would argue it's already too late for Blu Ray. They're doing their best to hold back what's next, but sooner or later, somebody will either admit the players are only worth half what they're charging, or they'll get tired of the BS in this DRM box and give us a better technology type.

    Blu Ray...the bloom's off the rose. It's old by modern standards and overpriced. It's "standard" is so messed up they've put together a committee just to solve its many problems. It's compressed to hell and DRM-infected.

    Sorry, but I say, "Thanks for playing, Blu. NEXT!"

    This message has been edited since posting. Last time this message was edited on 16 October 2008 23:32

    error5 (Senior Member) 16 October 2008 23:45 Send private message to this user   
    Originally posted by mspurloc:
    It's compressed to hell
    Compressed?

    Of course it's compressed.

    If the studios released the uncompressed masters they would need far more than the 50 Gigabytes of a dual layer disc.

    High bitrate AVC and VC-1 encodes and lossless audio are what you get with BluRay.

    If you need more than that go to a movie theater.
    uruz7 (Inactive) 21 October 2008 1:59 Send private message to this user   
    That's OK!But take a closer look following link,It's great to DVD and PSP converter

    spam removed

    This message has been edited since posting. Last time this message was edited on 21 October 2008 8:28

    mspurloc (Member) 21 October 2008 2:34 Send private message to this user   
    Originally posted by error5:
    Originally posted by mspurloc:
    It's compressed to hell
    If you need more than that go to a movie theater.
    Precisely my point.
    That's what I AM doing and I'm by no means alone.

    Blu Ray stands in the way. As long as it's what they're selling, we're not going to get a true 21st Century format that can deliver something approaching a real home theater experience. Holographic encoding is a lot closer to practicality than anyone thinks.

    So, unless they introduce affordable data drives so that users can make backups of their ridiculously-overpriced BR DVDs, I'm not interested. SD DVDs may not be as pretty, but their backups last and if the original gets scratched or broken, you're not left with a coaster.

    Meh, I say! Meh.
    JRude (Junior Member) 21 October 2008 3:04 Send private message to this user   
    You guys take yourselves too seriously. Too many suspensions. I'm suspending myself permanently in here. Bubbyez!
    error5 (Senior Member) 21 October 2008 9:01 Send private message to this user   
    Originally posted by mspurloc:
    Blu Ray stands in the way. As long as it's what they're selling, we're not going to get a true 21st Century format that can deliver something approaching a real home theater experience. Holographic encoding is a lot closer to practicality than anyone thinks.

    So, unless they introduce affordable data drives so that users can make backups of their ridiculously-overpriced BR DVDs, I'm not interested. SD DVDs may not be as pretty, but their backups last and if the original gets scratched or broken, you're not left with a coaster.

    For your scenario to play out, the following will have to happen:

    > People should suddenly embrace 4K displays or projectors that currently cost upwards of $100K.
    > CE manufacturers should start R&D and manufacturing of holographic players utilizing drives that currently cost $15,000 each.
    > CE manufacturers should start making holographic burners for PC's using media that currently cost $120 to $180 each.
    > Studios should start releasing their uncompressed digital masters at 4K resolution without DRM.
    > Disc manufacturers should install new multi-million dollar holographic replication facilities able to churn out commercial quantities of multi-terabyte holographic media.

    Sony 4K Projector - $114,000

    Hitachi Holographic Drives - $15,000/Holographic Media $120 - $180

    Originally posted by mspurloc:
    Holographic encoding is a lot closer to practicality than anyone thinks.
    I admire your optimism but I choose to be thankful for what I have and what's available right now.

    This message has been edited since posting. Last time this message was edited on 21 October 2008 9:15

    hufriedy (Newbie) 21 October 2008 9:18 Send private message to this user   
    Originally posted by mspurloc:
    --------------------------------------------------------------------------------
    Holographic encoding is a lot closer to practicality than anyone thinks.
    --------------------------------------------------------------------------------

    I admire your optimism but I choose to be thankful for what I have and what's available right now.






    So you mean this new tech is not gonna be out this Christmas ? :(

    Whats this for ?
    ematrix (Junior Member) 22 October 2008 3:42 Send private message to this user   
    Originally posted by mspurloc:
    Blu Ray stands in the way. As long as it's what they're selling, we're not going to get a true 21st Century format that can deliver something approaching a real home theater experience. Holographic encoding is a lot closer to practicality than anyone thinks.

    So, unless they introduce affordable data drives so that users can make backups of their ridiculously-overpriced BR DVDs, I'm not interested. SD DVDs may not be as pretty, but their backups last and if the original gets scratched or broken, you're not left with a coaster.

    Meh, I say! Meh.
    I agree with all your comments... yet due to the current economic crisis and global recession, now more than before I seriously doubt will see Blu-ray achieving worldwide mainstream penetration and consumption, when in fact it will contribute to insure that Blu-ray's lifespan will be much shorter than what the BDA hoped for.
    mspurloc (Member) 22 October 2008 12:04 Send private message to this user   
    Originally posted by ematrix:
    Originally posted by mspurloc:
    Blu Ray stands in the way. As long as it's what they're selling, we're not going to get a true 21st Century format that can deliver something approaching a real home theater experience. Holographic encoding is a lot closer to practicality than anyone thinks.

    So, unless they introduce affordable data drives so that users can make backups of their ridiculously-overpriced BR DVDs, I'm not interested. SD DVDs may not be as pretty, but their backups last and if the original gets scratched or broken, you're not left with a coaster.

    Meh, I say! Meh.
    I agree with all your comments... yet due to the current economic crisis and global recession, now more than before I seriously doubt will see Blu-ray achieving worldwide mainstream penetration and consumption, when in fact it will contribute to insure that Blu-ray's lifespan will be much shorter than what the BDA hoped for.
    Hmmm, excellent point.
    Whatever the case was three years ago, it IS a somewhat different ballgame now, and that might slow adoption down to the point of impossibility. I know I'm not personally buying anything new for the next four years unless I absolutely must. Even in my low-to-middle class bracket, I can expect to lose half my income to taxes.
    mspurloc (Member) 22 October 2008 12:37 Send private message to this user   
    Sony 4K Projector - $114,000

    Hitachi Holographic Drives - $15,000/Holographic Media $120 - $180

    You DO realize that's only because they're prototypes, right?
    juankerr (Member) 22 October 2008 12:46 Send private message to this user   
    Originally posted by mspurloc:
    Sony 4K Projector - $114,000

    Hitachi Holographic Drives - $15,000/Holographic Media $120 - $180

    You DO realize that's only because they're prototypes, right?
    Actually they're not prototypes. My local AMC cineplex has one of these 4K projectors and they're being sold to more movie theaters.

    http://broadcastengineering.com/hdtv/amc...ony_projectors/

    Quote:
    AMC Theatres is installing 10,000- and 18,000-lumen versions of Sony’s SXRD 4K projector for 54 screens at four theaters in Dallas, Indianapolis, San Diego and Riverside, CA.
    Holographic storage drives started shipping to corporate users earlier this year:

    http://storagemojo.com/2008/04/20/hologr...uts-next-month/
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