The original logo has been around since 2004 on all new home releases, and includes text noting that pirates can face jail time and a large fine if they ever decide to rip a movie, make a backup, or share the files illegally.
In the new version, there is a Homeland Security Investigations "special agent" badge reflecting the power the group has had since 2008 in Web matters and there is a second page for the National Intellectual Property Center.
Both new warnings here (via Wired):










