Asus to quit smartphone business - at least for now
The Taiwanese electronics giant Asus is best known as a manufacturer of computers and PC components.
However, the company is also a smartphone maker - and has been producing phones for years. For a long time, Asus was effectively the only major brand still making compact smartphones. Its last small Android phone, the Zenfone 10, received high praise from various reviewers - but apparently didn't sell well enough.
Now, though, the company appears to be pulling back from the smartphone business - at least temporarily.
According to DigiTimes sources, Asus does not plan to release any new smartphone models during 2026. The company has not said it is exiting the phone business entirely, but for now, nothing new is expected this year.
Asus has, in any case, become a marginal player in the smartphone market over the years. The company already scaled back its lineup in the late 2010s, narrowing its focus to two product categories: compact flagship phones (Zenfone) and gaming-focused smartphones (ROG Phone).
Even those lines have since been wound down. Asus discontinued compact phones after the Zenfone 10, and the most recent ROG Phone gaming handset was launched in early 2025 -- nearly a year ago.

The long-struggling American robot vacuum manufacturer iRobot has been sold.
In spring 2025, it was announced that the legendary smartwatch manufacturer Pebble is making a comeback.





