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EA targets Nintendo consoles for growth

2 February 2007 18:33 by James "Dela" Delahunty | 14 comments

Electronics Arts (EA) is the biggest publisher for Xbox 360, PlayStation 3 (PS3), PlayStation 2 (PS2), Xbox, PC and PSP in North America and Europe. Now the company has announced it will target Nintendo to boost up its growth. EA recently revealed revenues totaling $1.281 billion. The company will now focus a lot of effort on Nintendo's Wii console and the DS handheld device.

"We have shifted and acquired resources and are attacking these successful platforms," commented CFO Warren Jenson. "In short, we're on it." The publisher revealed it has has 15 SKUs in development for Nintendo formats. However, EA CEO Larry Probst admitted that stealing the #1 spot for Nintendo formats from Nintendo itself might not be possible, but that the company will settle for number 2.

"On the Nintendo platforms, we think that we can be very a strong number two," he said. "Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent."

Source:
GamesIndustry.biz

Permalink to this article

Sony says it will shrink the PSP (13 March 2007)

Wii continues to outsell PS3 in Japan (6 February 2007)

Sony claims Wii is just an 'impulse buy' (1 February 2007)

Nintendo DS sales pass 10 million in North America (26 January 2007)

Nintendo profits get boost from DS (25 January 2007)

Nintendo celebrates Christmas success in UK (16 January 2007)

Nintendo raises sales forecasts (10 January 2007)

Wii approaches 1 million sales in Japan (9 January 2007)

Wii beat 1.2 million estimate in U.S.? (5 January 2007)

Wii past 3 million (30 December 2006)

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Discuss this article!
xhardc0re (Inactive) 2 February 2007 21:13
I think this article ties into a lot of others, like this one http://www.afterdawn.com/news/archive/8568.cfm [ + quote]
borhan9 (AfterDawn Addict) 2 February 2007 21:23
I think this is good because EA makes some really good sport games and if they can make it interactive enough for users to exercise while they score ;) (Pardon the pun ) It will benefit all involved. [ + quote]
gozilla (Member) 2 February 2007 22:38
it's good to see that major developers are showing interest in a nintendo product. however, pity is EA don't really make (m)any games i like. [ + quote]
ZippyDSM (AfterDawn Addict) 3 February 2007 5:32
Considering how EA and edios make unpolished buggy games gets out a cross....on a plane BACK, BACK YOU MOTHERFCKERS BBBAACCKKK!!!!!!!! >> [ + quote]
solarf (Member) 3 February 2007 6:46
well at least they are willing to support the wii. which is cool in my book, my book of cool stuff. [ + quote]
borhan9 (AfterDawn Addict) 3 February 2007 10:16
@Zippy Quote: Considering how EA and edios make unpolished buggy games I like EA well because of their NBA Live games and their FIFA games. And Edios makes the one game i would go out and buy 100% and thats Championship Manager. The best Football (soccer) Managment game ever built. [ + quote]
gozilla (Member) 3 February 2007 14:46
@borhan9 football manager has far surpassed championship manager sorry for going off topic [ + quote]
oofRome (Senior Member) 3 February 2007 15:50
right now EA is looking better than ubisoft. [ + quote]
ZippyDSM (AfterDawn Addict) 3 February 2007 16:13
borhan9 and the few games that need more time and attention on them like Leacgay of kain and Undieing or any non main sports game gets tossed to the side like yesterdays soiled meat. Activision too wapes games and forces them to hit the stores before they are finsihed ...uhg....grumbles >> FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm [ + quote]
borhan9 (AfterDawn Addict) 4 February 2007 0:37
@Zippy Every company has its specialty. They make software that they really base their profits on and anything else they just dabble :) [ + quote]
xhardc0re (Inactive) 4 February 2007 2:24
I want to see more sports games that support the Wiimote. Madden Football! [ + quote]
wetsparks (Member) 4 February 2007 10:07
You guys missed the main point. It said "revenues totaling $1.281b" not profits. So they could have made two pennies in profits after paying all their workers but they are making it sound good by posting their revenues. Which might explain why they feel the need to expand to the Wii. As if it isnt bad enough that they make people buy a new version of Madden every year, they want you to buy multiple copies of Madden every year for each of your systems. [ + quote]
Xenores (Inactive) 6 February 2007 8:21
Cool. [ + quote]
ZippyDSM (AfterDawn Addict) 6 February 2007 14:30
Originally posted by borhan9: @Zippy Every company has its specialty. They make software that they really base their profits on and anything else they just dabble :) Dabble and eat up IPs in order for no one else to make money off the title,they should put titles out for sale if they don't not have the game in development. [ + quote]