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Hitachi and Oracle to sell anti-piracy tags in China

3 June 2007 16:49 by James "Dela" Delahunty | 5 comments

Japanese electronics firm, Hitachi Ltd. and U.S. software company, Oracle Corp., will jointly market wireless tags in China that can help in the fight against intellectual property theft by providing a means to identify authentic products. Piracy of branded and copyright goods is rampant in China, causing friction with its trade partners. The Chinese Government is taking steps to improve protection of intellectual property and to crack down on counterfeiting operations.

As a result, Hitachi and Oracle are expecting an increase in demand for integrated circuit tags for a wide range of products. The IC tags are tiny chips that store information on where a product was produced and by who. A reader can be used to access such information and also to confirm that the product is authentic.

According to a Nikkei report, the IC tags will cost about 10 yen (about $0.08) each. In an initial step, both companies will target tickets for events such as the Beijing Olympics in 2008 and the 2010 World Expo in Shanghai.

Source:
Yahoo (Reuters)

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Discuss this article!
borhan9 (AfterDawn Addict) 3 June 2007 18:20
All this is a I.D tag on files. [ + quote]
BurningAs (Senior Member) 3 June 2007 19:08
�10? � is japanese currency. RMB is chinese currency and IT's NOT denoted by �. please get it right, [ + quote]
Dela (Staff Member) 3 June 2007 21:05
tell it to the source [ + quote]
blackvamp (Senior Member) 6 June 2007 12:18
Originally posted by BurningAs: �10? � is japanese currency. RMB is chinese currency and IT's NOT denoted by �. please get it right, Who says rmb is not �. Yen and rmb both have the same symbol. [ + quote]
Unfocused (Member) 20 July 2007 18:24
So, how long until bootleg readers come out that says something is authentic when it is not? [ + quote]