WhatsApp is testing a paid subscription service - these features are coming
WhatsApp is preparing a significant structural change for regular users. A new WhatsApp Plus subscription service has been revealed through the app's beta testing, and it is currently being tested with a limited group of users. It is an optional paid version that is heading towards an official release.
Although the feature is still in trial use, it reveals Meta's strategy: WhatsApp is following in the footsteps of its competitors, such as Telegram and Snapchat, by introducing a "freemium" model. Previously, Meta has introduced a paid version for Instagram and Facebook.
Based on the beta versions, WhatsApp Plus does not change the basic use of the app, but adds a layer on top of it that is aimed especially at power users and those who value personalization.
Key benefits include, among other things, the ability to pin up to 20 conversations to the top of the chat list instead of the current three. The test version has shown 18 new theme colors and 14 different app icons, with which the look of the app can be changed from green to, for example, purple or black and white. The package includes new ringtones and special stickers whose animations are displayed full-screen also for the message recipient.

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