AfterDawn: Tech news

MTV prepares to challenge iTunes (and others)

Written by Lasse Penttinen @ 05 Nov 2003 9:46

Better late than never? Ever since Apple launched it’s music service, there has been a gold rush for the wallets of the interned enabled music consumers. But the late market entry doesn’t make things easy for the entrepreneurs. But what if someone with a gigantic marketing muscle would join the competition?
Indeed, the Music Television seems to have an ideal opportunity in this new business. It’s TV broadcasting services reaches the potential customer group very efficiently and it can promote their new e-brand efficiently and cost-efficiently. Only thing raising questions is that the MTV / Viacom has had problems conquering the new media with their previous e-concepts. Can they pull it away this time?
MTV Chief Executive Tom Freston described those plans on Monday at the Harris Nesbitt Gerard Playtime investor conference in New York City, saying the service would compete with iTunes, among others, according to a Reuters report.

Beyond confirming that it planned to launch the service in the first half of 2004, MTV declined to comment.

Thus far, Viacom has had limited success in translating its powerful MTV brand from television to the Internet.

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