Apple released today an aluminum red iPod Nano in cooperation with Irish megalomaniac Bono in which every sale will see $10 go towards helping find a cure for AIDS, Tuberculosis and Malaria.
The announcement of the iPod Nano Red is a cross-brand campaign with the aforementioned Bono dubbed (PRODUCT) RED. In cooperation with this campaign, several other companies like Motorola are offering a red RAZR and The Gap is ponying up their own red lether jacket to help the cause.
Source
CNet












