Movie rental giant Blockbuster has announced that it has exceeded its target for online rental subscribers in 2006, passing over the 2 million mark. The announcement sent its shares up 6.6%. The company managed to lure a total of 500,000 subscribers since the end of the third quarter.
The Total Access plan allows customers to return DVD rentals by mail or exchange them in stores for free rentals. Blockbuster is in tough competition with Netflix, which said its subscribers would reach 6 million by year's end.
Source:
LA Times












