
Critics and other industry leaders say that this doesn't solve anything and only adds a third next generation media format to further confuse consumers as to which is the best option to buy. They went on to cite poor sales numbers in next-gen devices due to gunshy consumers not wanting to adopt a soon-to-be defunct media format. WB does not believe this will pose a problem. A spokesman stated that this format war is much like the video game market where consumers expect different formats and their solution takes away the fear from the consumer that they might buy the wrong format.
Source:
Reuters