We've seen all sorts of attempts to protect movies on DVD discs from "digital theft" but now technology is being pitched at studios to tackle physical theft from retailers. A chip, smaller than the head of a pin, would be placed literally onto a DVD disc along with a thin coating placed to stop DVD players from reading critical information from the disc. However, at a checkout a simple scan will activate the chip, sending out an electrical pulse making the thin coating transparent.
The Entertainment Merchants Association (EMA) estimates that theft of entertainment products, including video games, adds up to $400 million in losses every year.
Source:
Yahoo












