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Microsoft launches "Ignition" program for new artists

Written by Andre Yoskowitz (Google+) @ 04 Jun 2007 18:45 User comments (3)

Microsoft launches "Ignition" program for new artists Through a program it calls "Ignition", Microsoft hopes to give new music artists the chance to get discovered by the 30 million MSN, Zune and Xbox Live users.
Participating bands in the program will recieve a month's worth of "prominent placement" on the Zune Marketplace,, MSN's entertainment Web site, and Xbox Live Marketplace.

Microsoft announced that the first band to participate is "Maximo Park" coming from the UK.

Before participating the bands must agree to an exclusive contract with Microsoft and promise to provide exclusive music and music video to Microsoft's entertainment properties.

"Consumers are looking for ways to find new music, and Ignition helps connect artists with potential new fans by giving them multiple opportunities to listen to, watch or read about the artist across Microsoft's online platforms,"
Zune music marketing head Christina Calio added.

Microsoft will allow free downloads of all Maximo Park's music from and access to videos on Xbox Live.


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3 user comments

14.6.2007 20:21

What is the difference signing for a record comany to Microsoft nothing really cause it looks like Microsoft wants to the record industry.

223.7.2007 21:17

So, after their one month, do they get dropped like a hot potato?

323.7.2007 22:17

I think MS meant to say the Ignition program for the innards of 360s. It's on fiiiire!

Seriously now,

This is just a really stupid idea.

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