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Study shows 20% of adults watch web video

Written by Rich Fiscus (Google+) @ 25 Jul 2007 21:02 User comments (7)

Study shows 20% of adults watch web video On a typical day, 19 percent of U.S. Internet adults watch some form of video. News ranked first and comedy second overall according to the Pew Internet and American Life Project.
Mary Madden, a senior research specialist at Pew, said news websites were key to making people feel comfortable with watching video on the internet, but younger viewers in particular were the primary attraction for younger viewers.

Older demographics are interested primarily in news, while younger viewers, who watch more online video anyway, appear to prefer comedy.

Those in the 18-29 age group are also more likely to have paid for video access at some point - but that's still only 10 percent of online video viewers in that group, slightly more than the 7 percent across all age groups.

This would seem to indicate that if Streaming video is going to be profitable, either a new marketing strategy or alternate revenue stream will need to be developed.

Source: The Associated Press

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7 user comments

125.7.2007 22:14

South Park kicks ass!


226.7.2007 3:51

. . . and just how many of those AREN'T watching porn ??

326.7.2007 7:00

I think if the people they asked were honest, news would be 2nd. Porn in 1st.

426.7.2007 8:39

By online video, I assume they mean streaming directly online. Not counting downloads.

526.7.2007 12:18

I torrent my shows I cant stand ads and crap altho if they can keep the ads on the player window and not i the video I can manage.

626.7.2007 23:05

The way Australian free to air TV is at the moment i would just have one TV night that i would spend 3 hours straight in front of the box. Other than that i also torrent my shows cause i either do not have the time to watch the shows or just cant handle the crappy ads.

727.7.2007 1:23

Last time I checked, VLC is a standalone player and not an Internet video stream...


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