At the same benefit event in which he bashed Apple for not cooperating with his company, NBC Universal chief Jeff Zucker also allegedly urged other companies to follow NBC's lead.
The chief also went a bit more into detail about the company's abandonment of iTunes. Apple was claiming that NBC wanted to raise the price of video downloads to $4.99 USD a piece but Zucker argues that the company had no such plans. He says that the company "was planning to experiment with premium pricing only on a single program that would have been made available for $2.99." Zucker concluded by saying that Steve Jobs himself rejected the idea.
Source:
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