AfterDawn: Tech news

Microsoft Mediaroom to power new IPTV service in India

Written by Rich Fiscus @ 05 Nov 2007 9:36 User comments (1)

Microsoft Mediaroom to power new IPTV service in India Microsoft has inked a deal with India's Reliance Communications to provide their Mediaroom platform for a new IPTV venture in that country.
According to Microsoft CEO Steve Ballmer the Reliance service is different than offerings in Western countries because it's intended to be a mass market product, rather than targeting more affluent customers. "This partnership is unique because of the scale of development. We are moving further and faster than anywhere in the world ... further and further down the economic chain," Ballmer said.

Reliance Communication is a major player in India's quickly expanding mobile phone market. They're hoping to take advantage of India's estimated 100 million households with televisions, which is experiencing phenomenal growth of 20% - 25% annually as the country's economy booms.

Over the last year Microsoft has made a major marketing push, hoping to get Mediaroom established as a major player in the emerging IPTV market.



Sources:
Associated Press

Previous Next  

1 user comment

122.11.2007 03:49

They need something like this for also china and they would be set for life.

Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive