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Amazon and Pepsi team up for MP3 promotion

Written by James Delahunty (Google+) @ 14 Dec 2007 17:21

Amazon and Pepsi team up for MP3 promotion and soft-drink company Pepsi Inc. are teaming up for a DRM-free MP3 promotion. At CES last week, a panel-discussion of numerous heads of the music industry favored the ad-supported, subscription based model of music services as the industry moves away from Digital Rights Management (DRM). Not represented in the discussion despite being a major music retailer, Amazon has taken some interest in the direction.
The retailer never supported DRM restrictions being placed on music, and now claims to offer over 3.25 million DRM-free downloads. Beginning on Super Bowl Sunday, Amazon and Pepsi will run a promotion in which Pepsi products will be marked with points that can be exchanged for MP3s on Amazon's music service.

The amount of points needed to exchange for a single music file is unknown, but Pepsi has stated that over four billion bottles will be circulated during the promotion with Amazon. "Why can't Amazon have a download store where songs are 25 cents with ads?," Terry McBride, CEO of Nettwerk Music Group asked last week at CES.


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