Blockbuster has announced that it will finally be expanding its Blu-ray offering. Despite Blu-ray's official launch in June 2006, the large rental service only began stocking the HD discs in July 2007 in limited offerings.
The company will now be expanding its Blu-ray offering from 1700 stores to 5000 stores within the United States and Canada. For those who use the online mail service, the company will offer Blu-ray as an optional default medium. In store, HDTVs paired with PlayStation 3 consoles will serve as demonstration kiosks.
Although Blockbuster has never specifically explained the low offering of Blu-ray films in its stores, the reason was most likely the existence of HD DVD, Blu-ray's now obsolete format rival. Had tables been turned, Blockbuster could have been stuck with many discs with low resale value.
Although Blockbuster has never specifically explained the low offering of Blu-ray films in its stores, the reason was most likely the existence of HD DVD, Blu-ray's now obsolete format rival. Had tables been turned, Blockbuster could have been stuck with many discs with low resale value.
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