AfterDawn: Tech news

'Iron Man' is already highest selling BD title, ever

Written by Andre Yoskowitz @ 03 Oct 2008 6:06 User comments (19)

'Iron Man' is already highest selling BD title, ever Although we wont have the official numbers until Tuesday, Iron Man director Jon Favreau has confirmed that the blockbuster film is already the highest selling Blu-ray title of all-time, despite the fact that it was only released on September 30th.
Favreau made the announcement during an interview with 'shock jock' Howard Stern on Stern's radio show on Sirius XM.

The new fact is not very surprising considering how well the film did in theaters and the fact that the film's BD-Live servers could not handle the demand put on them in the first days after the BD's release.

You can hear the audio below:

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19 user comments

13.10.2008 18:17
miltex
Inactive

I want to see the batman DK numbers in december !

23.10.2008 18:43

I bought the Iron man BD but I believe the Dark Knight will own it come December but it's still a impressive feat.

33.10.2008 20:01

Wow what important info (Saracsm).

43.10.2008 23:36

Originally posted by Leningrad:
Wow what important info (Saracsm).
Fancy that, a user named after Lenin having a fit about the posting of capital profits!

Shocker..

53.10.2008 23:48
miltex
Inactive

Originally posted by windsong:
Originally posted by Leningrad:
Wow what important info (Saracsm).
Fancy that, a user named after Lenin having a fit about the posting of capital profits!

Shocker..

Lenin is not a capitolist ? Say it ain't so !

64.10.2008 04:34

What? no one is ranting about piracy today???

with jokes aside, I liked both this movie and DK, let's see how the numbers pit against each other, although it's common sense to think DK will surpass Ironman's sales...

74.10.2008 04:44
varnull
Inactive

On the sarcasm stakes.. as you obviously haven't had enough yet... how many is "the most"...

20,000 ... 10,000... 1,000... 5 ???

Probably about 1% of the dvd sales figures... but they wouldn't want us to know that would they?

84.10.2008 06:00

Wuz up now HD! haahaaaa!

94.10.2008 06:51

Originally posted by varnull:

Probably about 1% of the dvd sales figures... but they wouldn't want us to know that would they?
Oh they do let you know.

The Nielsen numbers for this week will come out next Friday.

The previous week's numbers were reported yesterday. BluRay's revenue was up 23.22% to $10.92 Million or 9.18% of total. You can expect a bigger jump for this week.

http://www.nxtbook.com/nxtbooks/questex/hom787165QLK/#/4
http://forums.highdefdigest.com/sales-da...rs-etc-159.html
This message has been edited since its posting. Latest edit was made on 04 Oct 2008 @ 6:53

104.10.2008 07:26

Originally posted by Toshibot:
Originally posted by varnull:

Probably about 1% of the dvd sales figures... but they wouldn't want us to know that would they?
Oh they do let you know.

The Nielsen numbers for this week will come out next Friday.

The previous week's numbers were reported yesterday. BluRay's revenue was up 23.22% to $10.92 Million or 9.18% of total. You can expect a bigger jump for this week.

http://www.nxtbook.com/nxtbooks/questex/hom787165QLK/#/4
http://forums.highdefdigest.com/sales-da...59.html


I personally wouldn't trust the numbers given out by studios. (Remember the Transformers discrepancy last year where the numbers included those shipped to rental outlets?)

I'd rather wait for the Nielsen/HMM percentages and Kosty's calculations based on those and the reports on thenumbers.com.

Added: Bill Hunt of thedigitalbits.com is reporting that LOTR is coming out on BD in 2009:

http://www.thedigitalbits.com/#mytwocents
http://forums.highdefdigest.com/high-def...blu-2009-a.html

Quote:
What's more, our industry sources tell us that ALL THREE Lord of the Rings films are planned for release in Blu in 2009, though we're not yet certain if the discs will be the theatrical editions, the extended editions or both. Still, if that isn't enough reason for some of you holdouts to run out and pick up a player this holiday season, I don't know what is
This message has been edited since its posting. Latest edit was made on 04 Oct 2008 @ 7:44

114.10.2008 13:10

So instead of one copy, they sold two?

AWESOME!

124.10.2008 23:34

The claims are surely based only on wholesale figures, not sell through to the public. Too early for that!

135.10.2008 09:16

Originally posted by error5:

I personally wouldn't trust the numbers given out by studios. (Remember the Transformers discrepancy last year where the numbers included those shipped to rental outlets?)

I'd rather wait for the Nielsen/HMM percentages and Kosty's calculations based on those and the reports on thenumbers.com.
Paramount could give us a fairly accurate estimate based on the number of unique BD-Live interactions recorded on their server. They won't be able to count those without 2.0 profile players but the number of unique IP addresses that connected with their servers could give a fairly good estimate of units sold.

145.10.2008 16:46

sweet, i'm picking up the BD as soon as my work gets it in stock again. such a good movie. Dark knight will be sold out everywhere too. better start pre-ordering!

156.10.2008 18:06

Originally posted by varnull:
On the sarcasm stakes.. as you obviously haven't had enough yet... how many is "the most"...

20,000 ... 10,000... 1,000... 5 ???

Probably about 1% of the dvd sales figures... but they wouldn't want us to know that would they?
Oh shut up already would ya? You and your anti-sony anti-bd speeches and rants are old, varull. In fact, I wonder if you have a random comment posting bot that trolls any site posting sony information.

169.10.2008 08:49

'Iron Man' rules video charts
Paramount release posts strongest first-week sales this year

Single day record = 260,000 units
First week record = >500,000 units
~7% of DVD sales

This message has been edited since its posting. Latest edit was made on 09 Oct 2008 @ 9:03

179.10.2008 19:48

I do not see how it is selling so well. It wasn't that good. I'll stick with my SD version and my trusty backup copy. Thank you anyway BD.
I'd like to see how the Dark Knight stacks up, or surpasses this when it debuts on Blu Ray.

1810.10.2008 13:08

Originally posted by error5:
'Iron Man' rules video charts
Paramount release posts strongest first-week sales this year

Single day record = 260,000 units
First week record = >500,000 units
~7% of DVD sales
The "official" HMM/Nielsen numbers are in:

http://www.nxtbook.com/nxtbooks/questex/hom834641PNB/index.php#/4
http://www.highdefforum.com/715945-post1406.html

BluRay revenue rose 145.56% to $26.84 million for the week.
Iron Man sold 17.14% on BluRay.

1912.10.2008 08:39

@juankerr:

Here's more concrete figures from thenumbers.com:

http://www.the-numbers.com/interactive/newsStory.php?newsID=3757

Iron Man BluRay:

Total 1st week unit sales: 879,000
Total 1st week revenue: $23.07 million

Quote:
On a side note, some reports have Iron Man DVD selling 7.2 million units during its first week, however, this likely includes copies sent to rental chains, as well as those sold at retailers.

Moving onto Blu-ray, several records were broken this week, including for individual titles as well as the format as a whole. Sales flew to their highest recorded levels climbing 146% from last week hitting $26.8 million. That's 15.7% of the total home market sales revenue, and 13% of the top 20 comparison (and all three of the sales numbers are records). Like last week, this means the catalog titles are outselling the big releases, at least in terms of Blu-ray to DVD ratio. This is amazing since this week we had the best selling single release in Blu-ray history with Iron Man selling an estimated 879,000 units generating $23.07 million in sales. This is not only the best opening week sales for a Blu-ray release, it the best selling Blu-ray of all-time. In fact, according to an interview with Jon Favreau, it was able to get there in just two days. Wow.

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