"About 40 million U.S. households now have at least one HDTV set, and LRG forecasts that this number will double over the next four years," noted Bruce Leichtman, President and principal analyst of Leichtman Research. "While more people than ever before have HDTV sets, educating consumers on HD programming remains an issue.
HDTV prices, whether they be for DLP, LCD or plasma screens, have been dropping exponentially over the past two years and 42 inch screens with full 1080p HD resolution can be found for under $1000 depending on the brand.
The study also says that 33 percent of current HDTV owners own more than one HDTV and that of the 67 percent that don't, 30 percent are planning to purchase a second TV in the next year.
Just picked up the 2nd one for my household. With prices dropping and transition to DTV in February, there is a lot of talk amongst my peers that they too will take the plunge. The number should rise significantly after the transition date.