“This should give some incentive to Blu-ray fans,” added a studio exec, “this is not a strategy that will happen with every title.”
Another studio source added that the decision may cause confusion among consumers who still do not understand Blu-ray for the most part.
“Disney’s thought process is that, if we let the Blu-ray out a few days early, people will buy the Blu-ray instead of the DVD,” noted that source. “It gives Blu-ray a headstart. But there will be retailers who don’t know what’s coming out when. [Some] will probably break street date on the standard DVD.”