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Warner starts new MOD DVD program

Written by Andre Yoskowitz (Google+) @ 24 Mar 2009 17:30 User comments (7)

Warner starts new MOD DVD program Warner Home Video has announced the launch of an online manufacturing-on-demand DVD program that will allow consumers to choose titles from Warner's classic film library and have it shipped to them directly. There is also an option to download the film immediately.
Under the banner name “Warner Archive Collection,” and located at, consumers can browse or movies and order them for $19.95 USD per DVD or $15 USD for the digital download.

The DVDs are then replicated, packaged in an Amaray case, given custom artwork, shrink-wrapped and finally sent out to the end user.

There are currently 150 titles available and HMM says a few of the notable movies are "Oscar nominee Sunrise at Campobello with Ralph Bellamy, The Citadel starring Rex Harrison, Mr. Lucky with Cary Grant and Charles Bickford, Possessed starring Clark Gable and Joan Crawford, Once Upon a Honeymoon with Grant and Ginger Rogers, and All Fall Down starring Warren Beatty and Eva Marie Saint."

Each film has been digitally remastered and Warner notes that upcoming content will included Warner Bros' extremely popular animation collection.

George Feltenstein, SVP of catalog titles for WHV, added that the project is an effort to bring all of Warner's 4100 films to DVD. Currently, there are only 1200 available.

“With shrinking shelf space and a shrinking retail base, we were looking for a way to get the movies to the people who wanted them,”
Feltenstein noted.

Feltenstein did add that until this point, only titles with expected sales of over 20,000 went to print, but the new MOD removes these restrictions.

“Many are very specialized and never even got released on VHS. Many of these films we have been beleaguered with requests for years. It gives consumers a virtual key to the vault, if you will. It’s a big win for collectors.”

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7 user comments

124.3.2009 17:58

this is exactly what companies need to do with fighting piracy. not only release old media that is unobtainable besides illegal means, offer a library of releases not found at best-buy or anywhere for that matter then give us a choice of physical medium or DD DRM-free. i give warner home video a +1 for showing initiative.

224.3.2009 18:14

Good start... In the digital age, nothing should ever be unavailable or out-of-print.

324.3.2009 18:26

spam edited by ddp

This message has been edited since its posting. Latest edit was made on 24 Mar 2009 @ 23:09

424.3.2009 20:17

Originally posted by DVDdoug:
Good start... In the digital age, nothing should ever be unavailable or out-of-print.
I've been saying this for years. Good job on WB doing this, though there probably is a very low piracy rate for these movies anyway.

524.3.2009 20:39

I like the Idea but way to high a price for me.

625.3.2009 20:37

Originally posted by lamain:
I like the Idea but way to high a price for me.
I agree, especially since they are unpopular movies to the general public. Otherwise they wouldn't be released in this fashion. I disagree with the post about curbing piracy. This idea promotes it. You can go to most retail stores and pick up older movies for around $5 or you can pick up rare DVDs using this service for probably north of $20 once you add shipping. This really make sence to a lot of people?

72.4.2009 14:13

I'd rather buy an online copy of an old movie than to go torrent hunting. That is if the price is right.

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