Sonic Solutions has announced that they will finally be bringing HD streaming to its Roxio CinemaNow online video service, using a new technology dubbed Sonic CineVision Adaptive HD which the company promises will make films look Blu-ray-esque in 1080p full HD.
Sonic's competitors, such as iTunes, Amazon, VUDU, and Sony have all had HD streaming or downloads for some time now.
CineVision Adaptive HD will also be available "as part of the company’s CineVision Master Encoding system" says TWICE, "enabling others to maximize the quality of streaming video content."
The CineVision Master Encoding system is used in current Blu-ray production, so the company says the streaming quality will be second to none.
Adds CinemaNow executive VP of strategy Mark Ely: “Consumers not only want instant access to new Hollywood hit movies on their connected TVs and Blu-ray players, they want it in HD.”
CineVision Adaptive HD will also be available "as part of the company’s CineVision Master Encoding system" says TWICE, "enabling others to maximize the quality of streaming video content."
The CineVision Master Encoding system is used in current Blu-ray production, so the company says the streaming quality will be second to none.
Adds CinemaNow executive VP of strategy Mark Ely: “Consumers not only want instant access to new Hollywood hit movies on their connected TVs and Blu-ray players, they want it in HD.”
