Warner and YouTube nearing deal on music videos

Written by James Delahunty @ 29 Sep 2009 11:20 User comments (2)

According to sources close to the talks, Warner Music Group and Google Inc.'s YouTube video-sharing website are finalizing an agreement that will allow Warner music videos to be featured on the website. YouTube had to pull all video content owned by Warner from the website in December over a dispute over licensing rights.

Sony Music Entertainment, Universal Music Group and EMI Music have all previously renewed deals with YouTube, keeping their content on the website. If the negotiations between Warner and YouTube are successful, then music from the likes of Madonna and Green Day will appear on the website again.

The deal may also open the door to Warner being involved in the new music video venture from YouTube, called Vevo. The new service is backed by Universal Music Group and Sony Music Entertainment. Talks of Warner being involved with Vevo are at "early stages", according to Reuters sources.

Music industry insiders have said that web video is rapidly catching up with radio and television as one of the most important music discovery tools for the market.

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2 user comments

130.9.2009 04:44

KillerBug

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AfterDawn Addict

What other industry would try to prevent their own advertising from being distributed by networks like the Internet and Radio? Just another example of how far behind the times the music industry is...they are just now realizing what everone else realized the first day MTV went on the air! I bet they will still try to charge google for the privilage of hosting and distributing their advertising. They should be paying google...a music video is a lot more of an ad than a banner.

230.9.2009 08:35

Mez

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AfterDawn Addict

I guess tyhat is what the talks are about. I bet Warner initiated them. It is clear WB has less on the ball than those other moronic companies.

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Warner and YouTube nearing deal on music videos

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