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NPD: Many iTunes users willing to pay for music subscription service

Written by James Delahunty (Google+) @ 15 Jul 2010 2:51 User comments (3)

NPD: Many iTunes users willing to pay for music subscription service The NPD Group has conducted research that shows a significant amount of interest in a cloud-based music subscription service using the iTunes platform in the United States. It surveyed users of iTunes, iPod and iPhone models about various music subscription model concepts.
The "iTunes usage report" showed that more than a qaurter of respondents expressed "strong interest" in a free cloud-based music option, while "many others were willing to pay to access their music libraries from multiple devices or platforms."

"Between 7 million and 8 million iTunes users in the U.S. would have strong interest in one of the paid subscription options," NPD concluded. "These consumers indicated a willingness to pay a minimum monthly fee of $10--either for streaming music or access to their personal music libraries on multiple devices."

Apple is rumored to be working on a music subscription service and had already spoken to several executives from the four major record companies in January. Meanwhile, Apple's growing arch-rival Google Inc. is also working on its own music services.

NPD's research notes that there are about 50 million iTunes users in the United States.

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3 user comments

115.7.2010 5:00

Isn't this redundant? I mean, you can't buy iTunes tracks...even a "Purchase" is only a long-term rental until apple decides to stop support (and apple has never been shy about cutting off support...they cut off iPhone support while people are still under contracts for them).

215.7.2010 13:57 like saying people who frequent the local gut rot store like to drink adult beverages....

316.7.2010 0:05

No, it is like saying, "We spent $5,000,000 to come to the conclusion that the customers of the local liquor store often drink alcoholic drinks...we are so smart!"

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