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Lady Gaga made $30 million last year from Twitter

Written by Andre Yoskowitz (Google+) @ 16 Mar 2012 19:36 User comments (12)

Lady Gaga made $30 million last year from Twitter According to the WSJ, Lady Gaga made an estimated $30 million through Twitter last year, capitalizing on her huge fan base.
The artist has almost 21 million followers on the microblogging platform. The $30 million figure was roughly one-third of her overall earnings last year, meaning Twitter likely made her more money than her CD sales did.

Lady Gaga is the most popular person on Twitter, beating out Justin Beiber, Katy Perry, Rihanna and President Barack Obama among others.

"She really engages them and re-tweets stuff they say as if she was one of them," says John Bonini, content marketing manager of Impact Branding & Design.

The singer's latest album "Born This Way" has sold over 6 million units and has spawned a number of #1 hits on the charts.

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12 user comments

116.3.2012 22:31

Can't complain when you only need to work for 1 month and spend the rest doing nothing and still getting paid for it.

217.3.2012 7:12

"She really engages them and re-tweets stuff they say as if she was one of them"I pray that those so foolish, with lives so empty as to believe she is "one of them" - or, even, of the 99%, manage to eschew the fabricated media world they see as real. And instead devote that wasted time, to loving and building a responsible family that is self-reliant, has faith, and holds themselves and others accountable for their words and deeds.

317.3.2012 12:32

is gaga holding light saber on that pic? jk

417.3.2012 21:50

Hater's gonna hate

Originally posted by i1der:
is gaga holding light saber on that pic? jk
Lol I thought the same thing at first. Then I thought she was holding up a bong.

518.3.2012 9:41
Unverified new user

As if its actually her typing out the messages. I would imagine she has a small team working her account.

It shocks me how gullible people are...

Just me 10p worth


618.3.2012 13:52

So long as it 'really is her' making the money & not the grind machine. Piss & moan in whichever direction you wish, artists have been screwed for eons. Anything that gets them paid in this lifetime is a 'one-up' in my book.

Just don't let the money go to your head sweet-heart. High dollar in no means is an indicator of intelligence or common sense. Look at the military. Rank = privilege, not greater intelligence. Certainly buys a lot of bullshit though.

719.3.2012 13:06


Just my $0.02,


821.3.2012 6:46

I dont get it? So she just made money from having a lot of followers?

921.3.2012 12:40

Originally posted by oneguy:
I dont get it? So she just made money from having a lot of followers?
The advertising dollars that floated around the 'tweeting' interaction. That's where the money came from. It has nothing to do with the actual interaction between she & her fans whatsoever. Basically a bunch of corporate leeches offer her bullshit amounts of cash in the hopes that their advertisements floating in the background will entice fans to tap on their product likeness either immediately or in the future for purchases.

That's why a lot of talent won't just sign on with a retailer, because of the ruthless blanket advertising blitzkrieg that goes on. Some would confuse these companies as being a direct reflection on their own personal convictions as apposed to just another paycheck. That & these corporations then turing around & feeling like they can then dictate the actions of these entertainers because of the money they have spent on using their likeness to sell their wares.

It's an ugly cycle.

1021.3.2012 12:49


This message has been edited since its posting. Latest edit was made on 21 Mar 2012 @ 12:49

1122.3.2012 3:23


Oh, damn. Thanks.

1222.3.2012 22:53

Originally posted by oneguy:

Oh, damn. Thanks.
Not a problem. Been a victim of the corporate grind myself. Kinda know how this game is played. Not exactly to the tune of $30 mill, but played none the less...

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