EA has come out swinging against digital sales platform rival Steam.
Steam, well known for offering games at up to 75 percent off many times over the course of the year, has been a hit with gamers since its inception.
EA, which owns rival service Origin, says you will not be seeing such sales via their platform.
Says Origin boss David DeMartini: "We won't be doing that. Obviously they think it's the right thing to do after a certain amount of time. I just think it cheapens your intellectual property.
"I know both sides of it, I understand it. If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The game makers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom.
"When I say that, I mean good value, we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don't look for 75 per cent off going-out-of-business sales."
Origin is the second largest direct-to-consumer gaming platform, with 11 million registered users. Steam has 41 million.
EA, which owns rival service Origin, says you will not be seeing such sales via their platform.
Says Origin boss David DeMartini: "We won't be doing that. Obviously they think it's the right thing to do after a certain amount of time. I just think it cheapens your intellectual property.
"I know both sides of it, I understand it. If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The game makers work incredibly hard to make this intellectual property, and we're not trying to be Target. We're trying to be Nordstrom.
"When I say that, I mean good value, we're trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don't look for 75 per cent off going-out-of-business sales."
Origin is the second largest direct-to-consumer gaming platform, with 11 million registered users. Steam has 41 million.
