AfterDawn: Tech news

RIM to have Super Bowl ad to promote BlackBerry 10

Written by Andre Yoskowitz @ 27 Jan 2013 11:05 User comments (5)

RIM to have Super Bowl ad to promote BlackBerry 10 RIM has noted this week that it has purchased a Super Bowl ad slot to promote BlackBerry 10, the first time the company has ever done so.
The 30-second ad, which cost $3.8 million to secure the space, will promote the company's new OS and upcoming flagship smartphone.

Additionally, "a social-media campaign is slated to run alongside the commercial and will include promoted posts on Twitter and sponsored stories on Facebook running through the game," says AdAge.

"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.

The 2012 Super Bowl averaged 110 million viewers, making it easily the best way to advertise on television (at a price).

Previous Next  

5 user comments

127.1.2013 15:24

Gotta do what you gotta do.

227.1.2013 17:20

This will b make or break moment . Groups of people will all have something to say about how their old blackberries were so trash

327.1.2013 17:47

Originally posted by buddyleem:
This will b make or break moment . Groups of people will all have something to say about how their old blackberries were so trash
actually my blackberry was awesome, it did exactly what it was supposed to do.

427.1.2013 18:17

Originally posted by buddyleem:
This will b make or break moment . Groups of people will all have something to say about how their old blackberries were so trash
I agree. This is a moment to get a large audience's attention. I hope it is innovative (the commercial and the phone!) and pray that people aren't too busy drinking and being hyper (which they will be).

528.1.2013 18:13

More competition is always better, hopefully they'll be able to stick around.

Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive