AfterDawn: Tech news

Roku CEO: Apple loses money on Apple TV

Written by Andre Yoskowitz @ 30 Mar 2014 1:29 User comments (1)

Roku CEO: Apple loses money on Apple TV

Roku founder and CEO Anthony Wood had some interesting speculation about the Apple TV, which is considered one of the company's biggest rivals in the streaming set-top box market.
"Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple," Wood noted. "If you're losing money, why would you want to sell more?"

Tim Cook, CEO at Apple, recently said that the Apple TV (which was once called a 'hobby' by the company) brought in $1 billion in revenue between hardware sales and the content purchased through it. That being said, the devices are very low-margin compared to their iOS devices, and does not fit with Apple's usual modus operandi.

In addition, Wood also thanked big tech companies like Apple for getting into the market, because consumer awareness immediately went up. For example, when the Apple TV was launched, Roku sales doubled, says Wood, as the company offered a cheaper price tag and more features.

Previous Next  

1 user comment

14.4.2014 23:21

Well thats what happens when u tell customers what they should want in a streaming box. U lose. Unless jailbroken, the apple tv is severely restrictive.

Comments have been disabled for this article.

Latest news

Sideloading apps to Android gets easier, as Google settles its lawsuit Sideloading apps to Android gets easier, as Google settles its lawsuit (19 Dec 2023 11:09)
Google settled its lawsuit in September 2023, and one of the settlement terms was that the way applications are installed on Android from outside the Google Play Store must become simpler. In the future, installing APK files will be easier.
4 user comments
Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments

News archive