AfterDawn: Tech news

Amazon: ' Yeah we priced the Fire Phone way too high'

Written by Andre Yoskowitz @ 31 Oct 2014 1:16 User comments (4)

Amazon: ' Yeah we priced the Fire Phone way too high' The Amazon Fire Phone was and remains a disaster for Amazon, and the company finally confirmed it by taking a $170 million loss in the last quarter.
Company senior vice president of devices David Limp has admitted this week that the device was mispriced. "We didn't get the price right," Limp says. "I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we're also willing to say, 'we missed.' And so we corrected."

When the device launched, Amazon stuck to standard industry pricing, selling its base model phone for $199 with two-year contract, which it also foolishly made an AT&T exclusive. Within two months, in an effort to move stock, Amazon dropped the price to just 99 cents with contract.

Despite the price drop and significant OS updates since launch, Limp says the company still has $83 million in surplus unsold phones, a huge amount of excess inventory for a phone that is still having issues selling.



Source:
Fortune

Previous Next  

4 user comments

131.10.2014 10:50

Now that they dug up the ET cartridges from the desert there's lots of space for the fire phone

231.10.2014 12:28

I wouldn't take that thing if you gave it to me for free.
What functionality does it offer over the cheapest Android phone? Jack Freaking Diddly.

331.10.2014 17:38

i would buy the phone if the phone without contract was 189.00 any more then that you can go $#$% a kite remember the Facebook phone had the same problem

41.11.2014 10:16

Nobody is surprised what-so-ever!

We all knew this was going to happen. Garbage phone with garbage run-of-the-mill and mediocre specs. The 3D part is NOT on the entire phone........only like the main screen or some sh*t.

No one should feel sorry for Amazon! NO ONE! (and I'm sure no one does) If they have enough money to throw away by engaging in a technology that is over-saturated and YOU KNOW WILL LIKELY FAIL then screw them!

I'd buy this phone for the same price as a Nokia Lumia 521 - 49 bucks!

They're gonna have to give this P.O.S. away to eradicate it.

Though, this stupid assed world we live in full of sheeple will possibly sensationalize this phone later on and it'll become a million-dollar collector's item in 12 years.

Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive