
In addition Pandora is looking to challenge Apple Music, Tidal, Spotify, et all with a $10 subscription that would allow on demand music just like the mentioned giants of streaming music. But how are they going to attract people to Pandora, rather than the aforementioned services many of which have strong exclusivity deals already in place.
Spotify just released a Metallica documentary, Apple Music has upcoming Britney Spears album, and Google just has a massive user base on Android. We'll just have to see how Pandora will solve this puzzle.