As the video shows, the pitch to the celebrity judges (Jessica Alba, will.i.am, Gwyneth Paltrow, and Gary Vaynerchuk) is just the first step. If they are accepted by one – or if many, they can choose their mentor – they must prepare for a pitch to four members of venture capital firm Lightspeed Venture Partners.
The best will get a featured spot on the App Store (obviously) and a lot of publicity. The show will be exclusive to Apple Music.