AfterDawn: Tech news

Apple is trying to lure in struggling ex-partner's talent

Written by Matti Robinson @ 11 Jul 2017 3:20

Apple is trying to lure in struggling ex-partner's talent Apple has set up a new development unit specializing in graphics chips that aims to perfect mobile graphics processing for future iPhones and iPads. According to The Telegraph the unit has been established in St Albans near London, UK.
Apple and its former graphics chip provider Imagionation Technologies has severed their ties which has lead the company responsible for PowerVR graphics to seek new way to make the British-based company viable. Now Apple is developing their GPUs wholly in-house which this new unit will be focusing on.

Because over 50 percent of Imagination's revenue came from Apple in licensing fees, it has been hard for the company to stay afloat after Apple decided to quit using PowerVR graphics. Already last year Apple recruited Imagination COO John Metcalfe.

What makes the situation even more sinister for Imagination Technologies is that Apple's new graphics unit is located only couple miles from where Imagination Technologies headquarters is, in Kings Langley. Clearly Apple is trying to recruit the local talent to work with them as their current (or former) employer is struggling.



Apple and Imagination were in talks about acquiring the GPU developer earlier but they went nowhere. Now Imagination is looking to restructure the business entirely or even seek a buyer. Apple on the other hand seems to be making sure that it gets all the benefits from the situation.

Previous Next Write a comment
Comments have been disabled for this article.

Latest news

Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....
Guide: Turn an Old Computer Into a Chromebook Easily and for Free Guide: Turn an Old Computer Into a Chromebook Easily and for Free (07 Jan 2023 2:11)
Do you know someone whose computer is way beyond its best-before date, and they, unfortunately, do know have the skills or the expertise to do much about it? Or do you own a pile of old laptop ....
2 user comments
How to Choose a Robot Vacuum? How to Choose a Robot Vacuum? (07 Jan 2023 9:12)
Robot vacuums are meant to make day-to-day life easier in several ways. When they are used efficiently, they can keep the house clean continuously - at least when it comes to floors. In addition, ....
3 user comments
Tech year 2022 wrapped up: The rise of the AI, EU to become the much-needed counterweight to tech giants, ... Tech year 2022 wrapped up: The rise of the AI, EU to become the much-needed counterweight to tech giants, ... (01 Jan 2023 2:11)
AfterDawn's wrap-up for the tech year 2022. The rise of the artificial intelligence was probably the most significant change that occurred during the year 2022, but there were many other interesting developments, too.
2 user comments
OPPO to follow Samsung, OnePlus: Promises 4 Android updates, 5 years of patches for upcoming flagships OPPO to follow Samsung, OnePlus: Promises 4 Android updates, 5 years of patches for upcoming flagships (21 Dec 2022 3:45)
OPPO has updated its official Android update policy. Phone manufacturer now promises four major Android operating system updates for its new flagship phones.
4 user comments

News archive