AfterDawn: Tech news

OnePlus announces McLaren collaboration

Written by Matti Robinson @ 27 Nov 2018 11:57

OnePlus announces McLaren collaboration The one Chinese manufacturer that has managed to penetrate into the heavily protected U.S. smartphone market is OnePlus.
It took a few years but the formerly very niche player has become a force to be reckoned with in both Europe and now in America.

Viral marketing, competitive prices, and, above all, excellent devices have made a nerdy startup close to being a household name. There are a few steps to achieve that though, and one of them might be powerful partners and colleborations with influential brands.

Previously OnePlus has partnered with Star Warsa among others, and but this time about OnePlus is announcing a new partnership that is perfect for its most recent flagship's slogan: Unlock the Speed.

OnePlus has released a video on Twitter portraying McLaren's treasured history in pursuing speed in racing, and announcing the partnership.

The company will hold a product launch, and announce likely the OnePlus 6T McLaren Edition, in McLaren Technology Centre, Woking, UK on December 11.



To further explaing the partnership, OnePlus has released this note about the companies' stories:

Fearless Challengers
Ours is a history of speed. Envisioned by small teams with big ambitions, OnePlus and McLaren came out of nowhere to take their industries by storm. Since its founding in 1963, McLaren has left an indelible mark on Formula 1. OnePlus has emerged as one of the world's premier flagship smartphone brands, fueled by their devotion to Never Settle.




Previous Next  
Comments have been disabled for this article.

Latest news

Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....
1 user comment
Guide: Turn an Old Computer Into a Chromebook Easily and for Free Guide: Turn an Old Computer Into a Chromebook Easily and for Free (07 Jan 2023 2:11)
Do you know someone whose computer is way beyond its best-before date, and they, unfortunately, do know have the skills or the expertise to do much about it? Or do you own a pile of old laptop ....
3 user comments
How to Choose a Robot Vacuum? How to Choose a Robot Vacuum? (07 Jan 2023 9:12)
Robot vacuums are meant to make day-to-day life easier in several ways. When they are used efficiently, they can keep the house clean continuously - at least when it comes to floors. In addition, ....
4 user comments
Tech year 2022 wrapped up: The rise of the AI, EU to become the much-needed counterweight to tech giants, ... Tech year 2022 wrapped up: The rise of the AI, EU to become the much-needed counterweight to tech giants, ... (01 Jan 2023 2:11)
AfterDawn's wrap-up for the tech year 2022. The rise of the artificial intelligence was probably the most significant change that occurred during the year 2022, but there were many other interesting developments, too.
2 user comments
OPPO to follow Samsung, OnePlus: Promises 4 Android updates, 5 years of patches for upcoming flagships OPPO to follow Samsung, OnePlus: Promises 4 Android updates, 5 years of patches for upcoming flagships (21 Dec 2022 3:45)
OPPO has updated its official Android update policy. Phone manufacturer now promises four major Android operating system updates for its new flagship phones.
4 user comments

News archive