AfterDawn: Tech news

Xiaomi clarifies its branding, gets rid of "Mi"

Written by Petteri Pyyny @ 24 Aug 2021 4:11

Xiaomi clarifies its branding, gets rid of "Mi" Chinese consumer electronics giant Xiaomi has always had a rather confusing naming policy for its products, whether the products are mobile phones, robot vacuums or electric scooters. But now, company has announced that it will finally clarify the branding, to some degree.
This announcement follow the recent launch of Xiaomi Mi Mix 4 of which, apparently, is now internationally sold as Xiaomi Mix 4 - note, the removal of the "Mi" there.

According to a statement made for XDA-Developers, this will be the way forward for the company from now on. So, no more "Xiaomi Mi", but just "Xiaomi".

The change will affect all Xiaomi's product brands, not just phones, but also e-scooters, robot vacuums, laptops, etc.

Sure enough, this will be a welcomed change for most consumers. But Xiaomi still has a plethora of stuff to confuse its potential customers: like its affiliations with non-Xiaomi brands, such as Redmi, POCO, Roborock and Ninebot that tend to blend into Xiaomi's "digital world" to one degree or another. But this one is a change to the better, definitely.

Tags: Xiaomi
Previous Next  
Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....
2 user comments

News archive